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Smartwool: The Second Cut Project
Circularity. What an idea. To make a product and also build a system to keep it out of the landfill after its first use is no small feat. But it's the right thing to do.
Which is why we launched the Second Cut™ Project on Earth Day 2021 to do just that—to begin building systems and experiments that lead us toward our goal of 100% circularity by 2030. With only 12% of clothing materials ending up being recycled, it’s time for us all to come together to make a change. To protect what we love. We’ve been actively pursuing this project because it has the potential to disrupt how we make product, how our supply chains operate, and how the outdoor industry functions.
And, now, old socks don’t need to get thrown away anymore.
Nope. They sure don't. We’re partnering with Material Return™ circularity platform to collect and deconstruct hard-to-recycle socks and turn them into new goods like dog beds—helping us reach our big sustainability and circularity goals.
Our Sustainable Brands
Patagonia makes durable goods to keep up with all the ways you get out there. The quality of their gear is guaranteed, and it can be repaired for generations of wear.
Burton is committed to driving innovation in snowboarding through performance, functionality, and style.
Ride, Protect & Share. These three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change.
Ski, outdoor and hiking outerwear, active apparel and accessories. Trusted by Professionals since 1877.